How to Create A Facebook Strategy For Your Business!

 

How to Create A Facebook Strategy For Your Business!

[7 Steps to Success on Facebook]

That’s great that you’ve got your business on Facebook, now you need a strategy to make things happen!
 
What should you post? How often? At what time of day? Should you run a competition? How do I do that? What about paid advertising? I just don’t have time for all of this!
 
Let me show you one way…
 

1. Start with a goal.

What do you want to achieve on social media?

  • Brand awareness?
  • Online sales?
  • Foot traffic into your store?
  • Email sign-ups?

Keep this in mind throughout every other step. Always come back to it and delete anything you’ve done that isn’t in line with it.

2. Figure out who your perfect audience is.

  • What do they like?
  • Where do they hang out (online & offline)?
  • How old are they?
Social media platforms have excellent targeting ability if you know who you’re trying to reach.
 

3. Build a culture & community around your business.

Branding is not your logo, it’s the feeling you create in people when they see your logo. What’s the personality of your business? Casual & funny? Businessy & professional? How does it ‘speak’?
  
Branding is not your logo, it’s the feeling you create in people when they see your logo

 4. Create & share engaging & relevant content.

Again, this comes back to your audience and what interests them.
 
Your content should do one of 3 things:
  1. Entertain
  2. Inspire
  3. Educate & Inform.
Remember that even if you have 50,000 followers you’re talking to one person at a time!
Speak to an audience of one.

 5. Mix up your content type

  • Video is HUGE!
  • Live video is EVEN BIGGER! Do it. Get over yourself and just do it! So, yeah, video.
  • Images, infographics, photos, etc.
  • Text statuses.
  • Quotes.
  • Promos.
Let your imagination be the limit.
 
 
6.DON’T JUST TALK ABOUT YOURSELF!
 
If you haven’t noticed yet, I haven’t tried to sell you anything or even mentioned my business. Focus on adding value to those you want to reach.
 
Yes, promote your business (you can book a free Facebook strategy call with me here) but make sure that you mix it up with useful content.
When was the last time you had a great night listening to someone talk about themselves the whole time?
 
How to Create A Facebook Strategy For Your Business!
 
Whatever it is you’re trying to do online, from building your fan-base as a musician to selling more of your products or getting people in the door of your brick and mortar:
  1. Set a goal
  2. Know who your target is
  3. Build your community (be aware of how your business ‘sounds’ online)
  4. Add value & talk to one person at a time when you create ads or posts
  5. Use video more and;
  6. Don’t just talk about yourself.

Success!

 
How to Create A Facebook Strategy For Your Business!

Oh, one more thing…

7. BE PATIENT.

Social media is not a microwave where you put your content in for a minute and *DING* your audience is ready and buying your stuff.

Look, it can be like that for some, but generally it’s more like a marathon that takes time and you need to pace yourself.

It won’t happen overnight, but it will happen (that sounds strangely familiar).

If you have a question reach out! I don’t bite.
Contact me via the button below or at https://intellmarketing.com.au/contact/
 
All the best
Graham